Short Action
Short Action
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Medal commemorating the action off Toulon, 1744; obverse Photo Mugs Medal commemorating the action off Toulon, 1744. Obverse Bust of King George II (left) in a short wig and armour with lions head in front and straps on the shoulder, and mantle. Reverse Neptune standing in a naval car, decorated in the front with the shield of England drawn by two sea horses, holding a crown in either hand, a scarf above his head, a French and a Spanish ship sinking in the distanc… |
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Medal commemorating the action off Toulon, 1744; reverse Photo Mugs Medal commemorating the action off Toulon, 1744. Obverse Bust of King George II (left) in a short wig and armour with lions head in front and straps on the shoulder, and mantle. Reverse Neptune standing in a naval car, decorated in the front with the shield of England drawn by two sea horses, holding a crown in either hand, a scarf above his head, a French and a Spanish ship sinking in the distanc… |
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Classics: Action Bible Songs $1.62 No Description AvailableNo Track Information AvailableMedia Type: CDArtist: CEDARMONT KIDSTitle: ACTION BIBLE SONGSStreet Release Date: 08/18/1998… |
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Alice in Wonderland (Masterpiece Edition) $14.19 ALICE IN WONDERLAND: MASTERPIECE EDITION… |
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Baby Ballet $4.43 An introduction to ballet dancing for children aged four to six; includes stretches, barre work, floor combinations, and center practice.Genre: How To – Beauty/FashionRating: NRRelease Date: 31-AUG-2004Media Type: DVD… |
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Battle Royale: The Complete Collection [Blu-ray] $36.99 … |
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The Prince of Egypt [VHS] $2.18 Nearly every biblical film is ambitious, creating pictures to go with some of the most famous and sacred stories in the Western world. DreamWorks’ first animated film was the vision of executive producer Jeffrey Katzenberg after his ugly split from Disney, where he had been acknowledged as a key architect in that studio’s rebirth (The Little Mermaid, etc.). His first film for the company he helpe… |
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Point of Impact [VHS] $92.98 … |
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Fiskars 9154 PowerGear 32-Inch Bypass Lopper $28.09 32 inches of pure lopper goodness. This superior grade tool is lighter, stronger and more powerful than anything you’ve ever used. A unique gearing mechanism multiples the cutting force by nearly three times over single pivot loppers and the smooth action eliminates the jarring conclusion at the end of cuts. Razor-sharp, precision ground blades. Bypass blade design for cutting living growth. 2 inc… |
Why I Don’t Care About the Long or Short Copy Debate
Last week in our training course “Writing for the Web”, I was asked about those long sales-y pages that you see for certain products online – you know the ones I’m talking about. The ones that go on and on and on for 5 or 6 presses of the page down key. The ones that repeat the same thing separated by ‘but that’s not all’ text and dubious testimonials.
The question was: what did I think of those when there is evidence for short web copy being more user-centric and there is evidence that long copy still sells on the web?
This, of course, is the age old debate between long and short copy. And as a copywriter, I’m supposed to know what the advantages of both styles are and have an opinion. But, as a web copywriter, I don’t actually care about the question or the answer. That’s because I have a different concern when I write a page of copy – it is called ‘people’ aka the customer.
Your customer dictates the length
What works best for a page is what works best to convert your customer. And while landing pages should be focused on the task, I believe that offering people choice or options as links within or outside your text is a good thing. In fact, I know it helps people (customers) make decisions and helps them to see that you are an expert in your niche, because that’s what they tell me and my clients.
The long sell on its side
What people need, generally is information to help them make a purchase. The length of needed information depends on the person, and to some extent the type of product you are selling. Websites work best when they take the traditional ‘long sell’ approach of providing ample selling points that act together to convert prospects, and turn it all on its side – i.e. the copy is not all on one page. All the points are there, and are clearly spelled out. The difference is that readers can choose to read it all and won’t need to scroll. The less work they have to do, the better they concentrate on what I’m saying to them. The more options (to a point) that I lead them to, the more convinced they become as to my client’s credibility.
The heart of my approach to copywriting is the customer, not the product. I will use whatever approach works best for them. If my target customer needs a long page, they will get one. If they need a short, action focused page, they get one. But those extremes of people are rare. Most people prefer short pages with links to supporting content. This type of approach to copywriting gives most types of visitors all that they need to believe in the brand, believe the message, trust the offer, and take the plunge.
Debating whether long or short works best is just missing the point.
About the Author
Bigstar Content is an award-winning UK web content company that works with several leading UK search agencies, SMEs and large businesses across a range of sectors. Our services include web copywriting, articles, blogs, press releases and content consultancy. Visit
http://www.bigstarcontent.co.uk
now and find out how we can make your web copywriting more effective.
What are good but short pokemon pearl action replay cheats?
i have a couple of good ones but i want more cheat codes
Go to codejunkies.com. sorry, there aren’t many short good cheats.
Chrono Trigger: Short Action Scene